Get House Listings Through Blogging

You post a blog. An hour later your phone rings. A lady asks you to meet about listing her home! Sound too good to be true? Maybe not.

If you have no time to blog, you are in good company. Most real estate agents think they are too busy to blog every day. In fact, most real estate agents view blogging as a frivolous luxury, not a necessity for business. And they’re right in a sense: blogging well is a time commitment over the long term. Between everything else, how can you find time to write a blog?

Top Reasons Not to Write a Blog
1. No time
2. Can’t commit long term
3. Can’t think of what to write
4. Doesn’t help sales

Top Reasons to Write a Blog
1. Be known in your community
2. Build an online audience
3. Get speaking invitations
4. Attract your ideal clients

Are you still too busy to blog?

Let’s calculate the ROI:

Write one blog post a week: 2 hours (hopefully less)
Time per year: 2x50= 100 hours

If you value your time at $100/hr, the cost of spending 2 hours a week blogging is $10,000/year.

$10,000 = your commission (at 1%) on $1,000,000 in sales.

To reduce your “cost” of blogging, know you will get faster at blogging as time goes on. Still, at 2 hours per week blogging, you break even generating $1,000,000 a year in transactions. By the way, the buyers and sellers you work with could be new clients, or they could be past clients who would have forgotten about you, were it not for the interesting blog articles they’ve been reading on and off.

In today’s world of information overload, your blog posts could be your lifeline to a loyal community of mostly silent listeners who remember you when it’s time to buy or sell.