Puffing is an exaggeration of a fact.

Many agents are guilty of puffing when showing a house.

We have all heard agents say, “MAN! This is enormous,” where they're not quite lying, but close. Who knows, maybe it is the biggest house the agent has ever seen—but more than likely the agent is exaggerating to create a sale.

Puffing is usually a exaggeration made by a salesperson or found in an ad regarding the quality of the item or the service offered.

It is more of an opinion than a fact, which is why it is usually not considered bindingPuffing is legal as long as the statements are not fraudulent. It's not lying, but it's close.